AMERICA'S WILDLIFE VALUES builds upon and expands earlier research efforts to understand public values toward wildlife.
"Wildlife Values in the West" - a long term research program to assess and monitor public values toward wildlife in the western United States was launched in 2002. The initiative was led by the Western Association of Fish and Wildlife Agencies (WAFWA) Human Dimensions Committee in cooperation with Colorado State University (CSU). The project was also designed to provide critical information about attitudes toward key regional and state-specific wildlife issues and about current and future demand for participation in wildlife-related recreation activities. WAFWA and CSU also led a series of follow-up initiatives intended to enhance the application of wildlife values for agency decision-making and public outreach.
The links below provide some background information about the various research and outreach initiatives which predeced AMERICA'S WILDLIFE VALUES.